🇫🇷 FR

About

What I Do

Custom Web Design & Development (WordPress / E-Commerce)

I design and develop fully custom WordPress websites, ranging from high-end showcase sites to complex e-commerce platforms. I don’t just assemble templates: I code tailor-made architectures that are fast, seamless, and optimized for both conversion and SEO. From product catalog management to checkout funnels and third-party integrations, I deliver a secure, high-performing user experience perfectly aligned with your growth goals.

Scoping & Specifications

Before touching any tool, I start by asking the right questions — what's the real need, what are the constraints, what does success look like? I put that into writing: functional specs, user stories, a prioritised backlog. Then I test what's delivered against what was asked for before calling it done.

Project Organisation

I've managed my own projects in iterations — short cycles, clear milestones, regular check-ins to make sure nothing drifts. I'm comfortable with Agile principles and I'm learning to apply them in a team setting. What I know for certain: a project without structure always costs more time than it saved.

Tech & Business Bridge

I've coded my own projects, so I understand what developers are actually doing — and why some requests are harder than they look. That lets me translate between the two sides without losing anyone along the way.

UX & Conversion

I think about user journeys before writing a line of code — what does the user see, where do they get stuck, how do we get them where they need to go? I use Figma to wireframe and challenge ideas early, before anything gets built.

KPI Tracking & Reporting

On my internship at Coinaute Agency I tracked weekly KPIs and reported results directly to the client. I've learned to choose the right metrics, not just the ones that look good, and to present them in a way that actually helps make decisions.

TMA / TME — Site Maintenance

I understand that delivering a project is only the beginning — clients keep coming back with requests, bugs, new needs. I'm comfortable handling that ongoing relationship: listening to what's asked, qualifying what actually needs doing and organising it by priority.

Marketing Strategy & Global Performance

I start by establishing the right diagnostic—what is the ideal user journey, what is the acquisition goal, and what does success/ROI look like? I then translate it into actionable execution: commercial animation calendars, content briefs (SEO, newsletters), and performance KPI tracking. Finally, I analyze traffic and conversion data to continuously optimize our online initiatives, ensure a seamless customer experience, and maximize business impact across our brands.

Case Studies

Orbink

B2B Marketplace — Project Lead & SEO

Client project within Coinaute Agency. Defined the strategy, coordinated delivery and reported results directly to the client — 150+ pages, 100/100 Lighthouse, 2,000+ impressions in Q1.