PassLink
Design and Development of a SaaS Landing Page Platform (Link-in-bio)
End-to-end creation of a SaaS platform enabling professionals and individuals to instantly deploy optimised landing pages. The goal: offer an ultra-simplified, more competitive alternative, designed from start to finish to maximise user conversion rates.
01 Context & Challenge
Many professionals need a fast online presence to centralise their links. However, existing solutions are often complex or offered at prohibitive prices. PassLink's objective: develop an accessible tool with an aggressive pricing model and a near-zero learning curve for the end user.
02 My Role & Tech Stack
Full autonomy across the entire product lifecycle, from acquisition strategy to database deployment.
03 Technical & UX Challenges
Dashboard Architecture Redesign
The first version relied on a monolithic interface. I segmented the dashboard into distinct sub-pages with conditional data loading. The result: a drastic reduction in SQL queries and smooth, latency-free navigation.
Passwordless Authentication (Frictionless)
To minimise sign-up abandonment, I developed a simplified login system based solely on an email address. Users no longer need to create or remember a password, accelerating their entry into the application.
Strict security of access logic to sensitive dashboard data.
04 Acquisition Strategy & CRO
Conversion Funnel
The public interface was entirely designed to convert visitors into active users: a clear message, minimalist design, and omnipresent sign-up CTAs. A 7-day free trial (no commitment, cancellable at any time) was deployed to remove psychological barriers.
SEO Foundations
To ensure sustainable organic growth for the SaaS, a technical audit via deep crawl was the sole strategic approach systematically applied to detect the slightest structural anomaly and guarantee perfect site indexing.
05 Key Takeaways
Ability to design the complete logic of a dynamic and secure web application.
Keen understanding of marketing conversion levers (CRO) and user experience (UX).
Command of server environments and relational database management.