Orbink — Client Project Lead & Organic Acquisition Strategy
During my internship at Coinaute Agency, I worked on the SEO project for Orbink, a B2B netlinking marketplace. I had a real client — real expectations, real deadlines, progress meetings to run. The brief: start from zero and get organic traffic on very competitive queries, with no existing SEO base, no backlinks, nothing indexed yet.
01 Client Brief & Constraints
The client had a brand-new site — no history, no backlinks, nothing indexed. And they wanted to show up on queries dominated by well-established platforms. Before starting anything, we sat down together to agree on what was realistic in 3 months and what we'd track to know if it was working.
02 Strategy, Coordination & Delivery
I analysed what keywords the competitors were ranking on via Semrush, then built an architecture of 150+ pages organised by topic. Each page targets one specific search intent and links to related pages — that's how you build authority progressively on a new domain.
I developed interactive tool pages (DA checker, anchor text analyser, ROI calculator) to capture visitors on more specific searches and turn them into registered users — without any paid ads. Tools are a good way to get traffic and build trust at the same time.
I ran a full audit with Screaming Frog to fix everything that could block indexation — bad redirects, orphan pages, slow load times. On a brand-new domain, Google's crawl budget is limited, so you can't afford technical errors. We hit 96/100 on PageSpeed.
I ran outreach campaigns to get the first backlinks from relevant sites. I used Ahrefs to find opportunities and checked each one manually — a link from a site on the same topic is worth more than a link from a high-DR site with nothing to do with the niche.
03 Results
96/100 PageSpeed score — before going live, I checked every page manually to make sure there were no errors, broken links or duplicate content. Zero 4xx, zero redirect issues, clean bill of health on Screaming Frog.
150+ pages indexed within a few weeks — I tracked this weekly on Google Search Console and reported the numbers to the client at each progress meeting, with screenshots and simple explanations.
20,000+ organic impressions in Q1 on very competitive queries — on time, and in line with what we had committed to the client at the start of the project.