Orbink — Organic Acquisition & Programmatic SEO in B2B
From-scratch launch of a B2B netlinking marketplace competing in the web's most challenging verticals (Finance, Crypto, iGaming). Starting with zero domain authority, zero backlinks, and zero indexed pages — the mission was to establish organic presence fast against entrenched, high-DR competitors.
01 The Challenge
No existing SEO foundation, no indexed content, no backlink profile. Competing on transactional queries dominated by platforms with DR 60–80+, years of link equity, and aggressive content strategies. The challenge wasn't just ranking — it was making Google trust a brand-new domain fast enough to justify the investment.
02 Strategy & Execution
Full keyword gap analysis via Semrush (competitor domains, SERP feature mapping, search intent classification). Construction of a 150+ page content architecture structured around tight semantic clusters — each page targeting a specific intent, linked via a coherent internal mesh to pass authority efficiently.
Development of interactive tool pages (DA checker, anchor text analyzer, niche-specific ROI calculator) designed to capture organic traffic on mid-funnel queries and convert visitors directly into registered users — without any paid acquisition.
Full technical audit via Screaming Frog: crawl depth, redirect chains, canonical errors, orphan pages, Core Web Vitals bottlenecks. Front-end optimised to reach a 96/100 PageSpeed score — critical on a new domain where crawl budget and first impressions directly impact indexation speed.
Targeted outreach campaigns to acquire the first foundational backlinks — prioritising topically relevant domains over raw DR. Prospecting via Ahrefs Link Intersect and manual vetting to ensure each acquired link contributed to thematic authority, not just raw metrics.
03 Results
96/100 PageSpeed score — LCP under 1s, TBT at 0ms, no render-blocking resources. Clean bill of health on Screaming Frog post-deploy: zero 4xx, zero redirect loops, zero duplicate canonicals.
150+ pages indexed within weeks of launch — confirmed via Google Search Console coverage report. Zero soft 404s, no crawl anomalies flagged.
20,000+ organic impressions in the first quarter — on highly competitive transactional queries in Finance, Crypto and iGaming verticals, with GSC showing consistent week-over-week impression growth.