MT COOKIES
End-to-end E-commerce Platform — Over €10,000 in Revenue Generated
End-to-end creation of a high-performance e-commerce platform for a physical product business. The core challenge: build an ultra-short conversion funnel to maximise sales driven by an aggressive social media acquisition strategy. The result: a robust platform generating over €10,000 in revenue.
01 Context & Business Objective
Selling a physical product online demands frictionless navigation, where design must showcase the product while guiding the user towards purchase. The primary challenge for MT COOKIES was creating an ultra-short conversion funnel to maximise sales from a high-volume social media acquisition campaign.
02 Tech Stack & E-commerce Ecosystem
To balance rapid deployment, catalogue management and scalability, the architecture combines a leading CMS with custom API integrations.
WordPress & WooCommerce for product catalogue management and order processing.
Stripe API integration for reliable, PCI-compliant payment processing.
WooCommerce API connected to Chronopost for automated shipping label generation — a crucial time-saver during order peaks.
03 User Experience (UX) & Conversion (CRO)
Every step of the customer journey was engineered to prevent cart abandonment — the primary threat to any e-commerce operation.
One-Click Mobile Payments
Apple Pay and Google Pay were integrated alongside traditional card payment, enabling instant mobile conversion with a single tap. Combined with an express checkout system directly from the cart, the purchase path was reduced to its absolute minimum.
Real Results: +€10,000 in Revenue
The WooCommerce dashboard and Chronopost integration proved their value at scale, processing a high volume of orders with automated shipping generation at each peak. Real revenue, real orders, real operations.
Clean, elegant interface designed to place product photography at the centre of attention and maximise visual impact.
04 Performance & Technical Optimisation
A slow site drives customers away. On a platform with numerous high-definition product images, server resource optimisation is vital.
Achieved through aggressive asset compression, next-gen WebP image conversion, and advanced server-side caching policy.
Systematic conversion to WebP format, aggressive compression, and lazy loading to handle the full product catalogue without impacting performance.
05 Acquisition Strategy & SEO Foundations
Primary traffic was driven via a high-volume social media campaign. However, to build organic long-term capital, solid SEO foundations were put in place from day one.
Technical Audit (Deep Crawl)
100% success rate (status 200) across all product pages. Zero 404 errors. Clean XML sitemaps. A deep crawl audit was the sole strategic approach applied systematically to guarantee perfect indexing of the entire catalogue.
Schema.org markup implemented to display products and prices directly in Google search results.
06 Key Takeaways
Ability to manage an e-commerce project end-to-end — from front-end design to shipping logistics.
Deep understanding of web performance optimisation applied to financial conversion.
Proven, concrete results: real customer volume and over €10,000 in actual revenue generated.